Darley Butler & Co. Ltd. joined hands with the number one producer of hygiene products in India, Nobel Hygiene Pvt Ltd, in 2019, with the aim of providing superior quality adult diapers, “Friends Diapers,” to the beloved elders of Sri Lanka. Friends Diapers offer the “Best Fit Best Comfort” and are designed to suit the Sri Lankan body type, offering high absorbency and the only diaper with antibacterial protection. The Friends product range includes FRIENDS Easy Open Diapers, Pull-up Dry Pants and Under-pads.

Friends Diapers celebrated their 5 years in Sri Lanka on the 6th of July with the participation of chemists and retailers from around the country. Also, among the invitees were special guests, Mr. Kamal Johari, Founder and Managing Director of Nobel Hygiene Pvt Ltd, along with Directors Mr. Kaushik Johari and Mrs. Kamani Johari, and Ms. Jinu Thomas, the Head of Exports & Private Label at Nobel Hygiene Pvt Ltd. On behalf of Helpage Sri Lanka Mr. Samantha Liyanawaduge and Mr. Chaminda de Silva and on behalf of Darley Butler & Co. Ltd, Mr. Sanjeew Rajarathnam, Managing Director, Mr. Anil Welikala, Director, Mr. Sanjeewa Gunawardene, Mr. Rasika Hirimuthugoda, CEO, along with senior managers, were present.

This journey of becoming the number one diaper in Sri Lanka in a short span of 5 years, competing with giants in the market who had dominated over a long period of time was not an easy task. The team from Darley Butler & co. ltd worked tremendously hard to prove the quality and benefits of Friends by a series of demonstration to the chemists and retailers, who quickly understood the difference and supported immensely to convey the benefits offered by Friends to the users. The main motive of the event was to value the chemists and retailers who supported during the journey, since their identifying Friends as an unmatchable quality product and recommending Friends to their customers need to be appreciated at a higher level so the most valued customers were awarded with tokens of appreciation. The designated distributors covering the whole island and assisting in making Friends available even in farthest of places and who were with Friends from start were awarded with tokens of appreciation. The sales team who were there from day one and worked hard were appreciated too.

Darley Butler & Co. Ltd and Friends Diapers have completed many CSR projects over the past years, especially joining hands with Helpage Sri Lanka to serve the disadvantaged elders in society. Our dear chemists and retailers are the proud contributors in assisting financially to Helpage, as a small share from each pack of Friends sold goes to a fund and annually the collected funds are donated to Helpage. As a symbol of this, a donation of 2.25 million rupees was also made to Helpage Sri Lanka. This was the fifth donation to Helpage during the 5-year duration. The donation was accepted by Mr. S. Liyanawaduge, Executive Director of Helpage and Darley Butler & Co. Ltd was presented with a token of appreciation by Helpage for being the top contributor previous year.

With the quality offered by Friends and the trust of our beloved users, within a short span of 5 years, competing with giants in the market, Friends Diapers became the number one diaper brand in Sri Lanka. To commemorate this arduous journey,

Not forgetting the distributors and the sales team who worked hard to achieve this status, they were too appreciated during this event. Following that, Curtains were raised revealing the new products, Friends Maternity pads and Friends Bed Bath Towels, from Friends that are to be in market very soon.